I follow what inspires me,
learn from what challenges me,
and design from what matters to me.
My path into design started with a simple interest in how products communicate identity and purpose. That curiosity eventually grew into a commitment to creating work that feels intentional, and grounded in real market insight.
During university, I discovered how design was the discipline where creativity and problem solving met naturally. My Bachelors in audiovisual communication and specialization in community management helped me understand audiences, which later became essential in shaping how I approached product design. With that foundation, I launched Ubike Designs as a personal project to experiment with bike frames, colors, graphics, and component combinations.
Posting my work online quickly turned into freelance opportunities, teaching me how to interpret feedback, understand rider expectations, and refine concepts that resonated with the cycling community.
My time at Mondraker allowed me to take that experience into a professional environment where brand identity, precision, and production feasibility were central to every project. Working across different product lines strengthened my ability to design with clarity and consistency, preparing me to bring thoughtful, market-aware design to wherever my next chapter leads.
Personal interests
The sound of the freewheel buzzing and the tires sliding through dirt. Chasing golden hour on our local trails with the boys, sending it like we actually know what we’re doing. Then the slow pedal back up, replaying every near miss and sketchy line like it was all planned. That’s what it’s all about.
I’ve got a nerd side for FromSoft’s titles. I genuinely see most of their games as art. Brutal, immersive gameplay wrapped in lore that has you falling down rabbit holes at 2 a.m. I’ve sunk more hours into these games than I’d ever admit out loud.
I’m a big fan of Studio Ghibli. There’s something about their hand-drawn worlds and quiet stories that just hits. They make simple shots feel memorable, and every movie ends up feeling really personal.
In a poor attempt to stay fit after getting an e-bike, I picked up running again, one of my childhood passions. This time without podiums or endless training. No strict plans, no chasing results, just going under my own terms. It’s way more fun now, even if my performance leaves a lot to be desired…
It’s no secret I don’t design just to pay the bills, I do it because I genuinely love it. Bikes will always hold a special place in my heart, but designing them is just one extension of my broader passion for product design. I enjoy exploring all forms of it, even by creating this very website.
Q&A
Common Questions
These come up a lot. If you have more, hit me with them!
What draws you to designing bikes?
@overforked22 Growing up, I was always fascinated by how bikes could look so similar in shape, yet their graphic design alone could completely change how you felt about them, and how much value it seemed to add to a brand.
Where do your color palette ideas usually come from?
@cranksiblings Inspiration can come from anywhere, and design is pretty much everywhere you look. I often find my color inspiration in other racing disciplines, from cars and motorbikes to performance shoes.
Whats the weirdest bike you've ever designed?
@gnarkitect_38 I've made some weird bikes over the years, but the Barbie-themed Mondraker Trick 20 for a little grom has to be one of my favorites.
Is there any bike you designed that you didn't like?
@scorpionking My personal taste leans towards minimalism, but I know I'm not always the target persona for every project. Part of my job is designing with empathy, creating for others, even when it doesn't fully align with my own style.