My path into design started with a simple interest in how products communicate identity and purpose. That curiosity eventually grew into a commitment to creating work that feels intentional, and grounded in real market insight.

During university, I discovered how design was the discipline where creativity and problem solving met naturally. My Bachelors in audiovisual communication and specialization in community management helped me understand audiences, which later became essential in shaping how I approached product design. With that foundation, I launched Ubike Designs as a personal project to experiment with bike frames, colors, graphics, and component combinations.

Posting my work online quickly turned into freelance opportunities, teaching me how to interpret feedback, understand rider expectations, and refine concepts that resonated with the cycling community.

My time at Mondraker allowed me to take that experience into a professional environment where brand identity, precision, and production feasibility were central to every project. Working across different product lines strengthened my ability to design with clarity and consistency, preparing me to bring thoughtful, market-aware design to wherever my next chapter leads.