Full Design / feb 2025
César González
2
González
CMF Designer
Product Graphic Designer based in Spain, focused on bikes. When I'm not designing them, I'm probably riding them.
Selected work
Featured Projects
A curated collection of my most impactful work, showcasing a range of project types, the roles I've taken on, and the lessons learned along the way.
My design process
Product Briefing
Collecting detailed product information guides my design decisions and helps refine my direction. Core elements like category, travel range, and frame material define the bike's character, while specifics such as geometry and kinematics reveal its true intent and shape a focused, purposeful design.
Trend Analysis
After defining the target customer and the bike's place in the lineup, I study how other brands approach similar models and what riders expect from them. I summarize these insights in a moodboard combining visuals, data, and key observations to guide the team's direction.
Sketching
This stage is highly creative, but the earlier research helps define a clear direction for the bike's look. I create accurate renders using the correct components when available and present the strongest concepts to the product and design teams for feedback.
Adaptation
I believe good design is work measured by its production viability. This step ensures the design can be realistically manufactured, including masks, logos, and placement, so the final bike can be faithfully brought to life without compromising the original concept.
Color R&D
Once the design is approved, I explore color options while keeping the target customer and brand in mind. I ensure the model fits the brand identity and seasonal lineup, with each color carefully developed to enhance the bike's overall appeal.
Implementation
This phase summarizes the previous steps and communicates the planned design to the factory. I provide pixel-perfect files, explanations, and masking pieces, while remaining open to feedback or necessary adaptations.
Learn and Adapt
Seeing the final bike for the first time is a privilege, but observing client reactions is the most rewarding part. I collect feedback from clients and project participants, capturing lessons learned to improve and adapt future designs.
Skills
Core Strengths
A selection of my core professional skills that differentiate my work and approach from other designers.
Creative Direction
Defining the visual DNA of each model through color, graphics, and finish, creating designs that express brand identity and performance.
Creative Direction
Defining the visual DNA of each model through color, graphics, and finish, creating designs that express brand identity and performance.
Product Strategy
Translating brand goals into distinctive design directions that strengthen product families and market presence.
Empathy
A project succeeds when it's based on real customer insight, understanding their needs and adapting the design accordingly.
Collaboration
Working closely with designers, engineers, and sales teams to ensure a cohesive and executable design vision.
Efficiency
Managing creative development with precision, meeting timelines while maintaining design quality and intent.
Precision
Refining every line, color break, and finish detail to achieve visual balance and flawless execution across the range.
Get in touch and let's
talk bikes!
cesargonzalezcmf@gmail.com
cesargonzalezcmf@gmail.com