Full Design / feb 2025
César
González
2
González
CMF Designer
Product Graphic Designer based in Spain, focused on bikes. When I'm not designing them, I'm probably riding them.
Selected work
Featured Projects
A curated collection of my most impactful work, showcasing a range of project types, the roles I've taken on, and the lessons learned along the way.
Skills
Core Strengths
A selection of my core professional skills that differentiate my work and approach from other designers.
Creative Direction
Defining the visual DNA of each model through color, graphics, and finish, creating designs that express brand identity and performance.
Product Strategy
Translating brand goals into distinctive design directions that strengthen product families and market presence.
Empathy
A project succeeds when it's based on real customer insight, understanding their needs and adapting the design accordingly.
Collaboration
Working closely with designers, engineers, and sales teams to ensure a cohesive and executable design vision.
Efficiency
Managing creative development with precision, meeting timelines while maintaining design quality and intent.
Precision
Refining every line, color break, and finish detail to achieve visual balance and flawless execution across the range.
Creative Direction
Defining the visual DNA of each model through color, graphics, and finish, creating designs that express brand identity and performance.
Product Strategy
Translating brand goals into distinctive design directions that strengthen product families and market presence.
Empathy
A project succeeds when it's based on real customer insight, understanding their needs and adapting the design accordingly.
Collaboration
Working closely with designers, engineers, and sales teams to ensure a cohesive and executable design vision.
Efficiency
Managing creative development with precision, meeting timelines while maintaining design quality and intent.
Precision
Refining every line, color break, and finish detail to achieve visual balance and flawless execution across the range.
Get in touch and let's
talk bikes!
cesargonzalezcmf@gmail.com
cesargonzalezcmf@gmail.com